The role of a company executive can vary in complexity, and as the Chief Executive Officer (CEO) of the Sugar Group Companies, Gunawan Jusuf faces a unique set of challenges that set his position apart. Unlike many other CEOs, his role extends beyond the confines of a single company; he oversees a collective of Indonesia-based companies, each specializing in the cultivation and refinement of sugar. The products derived from this collective are widely popular throughout Indonesia.
Gunawan Jusuf’s responsibilities span across multiple plantations, refineries, and nearly a dozen offices dispersed throughout Indonesia. He bears the duty of ensuring that each company within the collective operates at its highest potential, while also working collectively to achieve the overall goals of the collective. In essence, Jusuf’s greatest accomplishment lies in his ability to orchestrate the optimal performance of every employee and supervisor within each subsidiary company, while also steering the entire collective toward success—an intricate and multifaceted task seldom encountered by other large company CEOs.
In addition to these managerial challenges, Jusuf also grapples with the imperative of smart and sustainable resource utilization. This concern prompted him to publish the book “Blue Gold” last year, a comprehensive work that candidly addresses the relative scarcity and profound value of water as our most vital and precious commodity. Understanding the pivotal role of water in sugar cultivation, Jusuf’s work on this topic aligns closely with his company’s core operations.
Gunawan Jusuf Live 